Jonn @Londonist: London rebranded

Standard

On new names for old places. Estate agent speak. Eugh.

Have you been over to St Ratford since the redevelopment? Or down into St Reatham? Are you thinking of buying a little pad over in D’Agenham? Very up and coming, they say.

 London’s place names have always been fluid. Old names are squeezed out by the new and, without fixed borders to work from, your views on where one place ends and another begins are as likely to be about age and class as they are about geography.

You can read the whole thing here.

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